Music videos are designed to challenge the culture of the age. Early music videos (1920's - 1930's) known as "Soundies" first did this by introducing black people as stars e.g Louis Armstrong and by also having women starring in them singing and dancing.
As time changes so does the culture and therefore music videos are constantly changing the subject that they are challenging. This is shown during the 1970's (known as the glam rock era) where bands/singers such as David Bowie and Queen challenged the idea of homosexuality. In the video "I want to break free" by Queen (shown below) you can see how the idea of homosexuality was delivered to the audience.
The 1970's is a significant example of how music videos caused a change in culture and as homosexuality became more accepted in society the ideas that artists where challenging changed.
Another influential artist is michael jackson who challenged racism in society. The video "black or white" sent a message to society which had an impact on a lot of people.
As you can probably see from the video above a music video does not have a particular form. A music video can be anything the artist wants. Nowadays many music follow some sort of storyline with some having an intro (such as the music video above) as well as an ending clip. A very good example of a music video taking this form is "thriller" by michael jackson.
George Campbell
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