1 ) In what ways does your media product use, develop or challenge forms and conventions of real media products?
For our media A2 project our task was to create a music video using a song of our choice. Also, to go with the music video we had to create all the media that goes with a music video. Such media included: a website, an album cover and a radio broadcast. We were asked to basically re-invent the image of the artist who created the music video and broadcast this new image to a relevant target audience in which we carried out research to find.
Our media product in which we created we used forms and conventions of real media products to make the product as realistic as possible. This meant filming the video footage in a professional manor, using professional editing software (Adobe Premiere) in order to place such footage together and add effects the give the video that professional edge.
Following from creating the music video, we then went on to create a website which contained information about the artist and also featured a podcast of the radio spot in which we also created. The website also contained information about the pretend album in which we had to create for our media product. We used professional software (Adobe Photoshop) to create a cover for which showed the artists and had track details on the back as you would see on a real media product.
Other ways in which we challenged forms and conventions of real media products is by using lip syncing within our music video and also using green screen technology to add effect to our video. To use the lip sync, we filmed the main actor in the video singing along to the video and playing a guitar. This footage was then implemented into the music video but we took away the sound and then dubbed the song over the top of the footage and synced the sound so it looks like the actor is actually singing the song.
By using green screen technology we was able to create a scene where one of the actors within the video was standing watching fast traffic to signify the passing of time. This added a big effect to the music video because it also gives off the idea of an unrealistic world, where anything can happen when your inside this frame of mind.2) How effective is the combination of your main product and ancillary texts?
Within creating our media product, we recorded any of our activities, research findings and initial ideas for the media product via the use a media. We created an online blog using a social media website called Blogger. This blogging site allowed us to publish posts to put all of our research and findings into one place to look at what we had found overall. This also allowed us to highlight any issues we may have within creating the media product because we had all the research and findings there in front of us to help overcome such issues.
By carrying out and recording such research it led us to find what the target audience for music is, and what type of genre of music this target audience is listening to. By recording this information which we gathered from demographic websites and other data websites and also information we gathered from asking our peers questions etc which we also recorded and published within the blog so we could go back and analyse what our peers thought and what music they liked etc.
This meant we could put all the information together and plan what the final media product was going to be like. From this we decided what genre of music we was going to use and who was a popular artist at that time which led us to decide what song we was going to create the music video for.
The blog also gave us as a group a way of reaching out to such target audience by posting questions and online surveys on the blog and asking our peers to complete such surveys to give us an idea of what they think of the music video idea or what they thought of the final product as a whole etc.
Alongside blogger, we used other social media websites such as Facebook and Youtube to reach out to the target audience because we could post information and surveys and video on such website to allow others to view and give feedback on such information. This was a big help because it gave us the information we needed to create the video and the feedback to be able to make any changes within the product where needed.3) What have you learned from audience feedback?
We gathered audience feedback using various methods such as interaction via word of mouth or interaction via social media websites including Facebook and Youtube. Through word our mouth we carried out interviews with randomly selected individuals and asked them questions about their favourite music and favourite artists etc to give us an idea of what music genre and what artist we should use for our media product.
By using the use of Facebook which millions of people over the world use for social networking, we could all post surveys on our Facebook pages to reach out to all of our friends who were essentially the target audience. They could complete such surveys to give us again and idea of what to use for the media product and it also gave us a way to gather feedback on what this audience thought of our final media product.
Furthermore, by the use of Youtube which is a social broadcasting website which allows users to post videos online for other to view and comment on. This meant we could upload the radio spot and the music video etc for our peers and target audience to view and listen to and then post comments of their feedback of what they thought of the final media product.
By using these different methods of collecting feedback from our target audience we found out, what genre of music this target audience is listening to, what their favourite artists are and what they like to see in music videos. From this feedback we could create a media product giving such audience in a sense what they want to see and hear. Also it gave us a good way of interacting with them along the way to integrate their ideas and thoughts and take into consideration their feedback to improve the video and make it better. 4) How did you use media technologies in the construction and research, planning and evaluation stages?
During the process of creating our media product, we used a various range of media technologies to research, plan and evaluate for our product. These ranged from computer software to online social media sites. Such media technologies included: Celtx, Adobe Premiere, Adobe Photoshop, Facebook, Youtube, Survey Monkey, Slide Share, Prezi. 
When we started the construction of the different aspects of our project we mainly used Adobe Premiere and Adobe Photoshop. Premiere was the program that we used to create the actual music video because it allowed us to add video clips and images and text and move then around and tweak them to create the video. It also allowed us to change and add audio etc to really add effect to the film and make it into a realistic music video. Photoshop was the program that we used to create the four sides of our album cover, and this program allowed us to add images together and add effects to create a blended image with text and effects to use as the album cover. 
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