One of the aspects that audience respond well to was the narratives used. There was a strong understanding there and, if you watch the audience reactions, you would see that there was a strong personal and feeling of sympathy towards both characters within the story as struggling love, drug and alcohol abuse where all relatable or understandable issues to the common teenager.
Fortunately, another aspect that responded strongly to the audience was the setting, witch had been planed sense the beginning. However not only did the audience respond to the setting as it was relatable and familiar, reaching the audience on a personal level but the audience also recognised how the outer city setting as a relation to the alcohol and drug abuse that also featured in the video. While the initial planning for still responded to by using a familiar teenager's bedroom full of destruction and lacked any order as well as the loneliness and emptiness of the local park that we used.
Finally, the strongest response from our target audience was for the several uses of special effects. Mixed in with the familiarity of the setting and the relatable situation of the music video narrative, we included three different simple forms of special effects, (green screen, disappearing man and cloning). All three were designed to allow the audience escape from the harsh reality of the song and may create a slight idea that nothing is real and so there is always hope, this aspect often attracts audiences, and they seemed to watch it with joy and amazement.
Charlie Quirke
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