Planning-target audience interview findings

After deciding on the artist and song we are doing, we needed to find out whether our song would suit the audience not only finding out demographics related to our project but to find out what people of our target audience like to see.

We started by finding 6 people all of a similar age range which was from 16-21 then we asked simple open ended questions which will help in making decisions in what we are going to include in our music video.

The questions which were asked were:
1. What is your favourite genre of music?
2. Do you watch many music videos?
3. Do you prefer the music videos to have a story line or not following a pattern?
4. What do you like to see in music videos?
5. Who is your favourite artist or singer?

From these five questions we can understand whether our artist is up to date, if they are popular, and if the video should follow a linear path or not. These are major decisions and without the background demographic data then what we decide could put our project in jeopardy.

After interviewing the 6 candidates we were able to analyse what we found, although the interviews contained open ended questions which means they cannot be collated we can look at what we found and draw some conclusions.

Question 1: This was a very broad question as there are many genres that exist and many people could have chosen from, however the majority of interviewees suggested they like Indie Pop or R&B this is what our hypothesis hoped we'd find as it is relevant to our artist.

Question 2: All of our interviewees answered yes which means it is worth our time and effort creating a video to 'The A Team' as not only will it be relevant we know that the audience is their to watch it.

Question 3: This is one of the most vital questions as it decides our layout for the music video, 5 out of our 6 interviewees said that they prefer one which follows a path. There was many reasons why they preferred this which was, "keeping the viewers involved", "Being more interesting" and "Gives the viewers something to relate to".

Question 4: This question will help to decide what motifs to introduce within our video, the majority of the interviewees said that they like to see 'materialism' this is the use of up to date props meaning clothing and technology. This will help as we can include clothing which we know the audience will like to see and are wearing.

Question 5: This again like the genre question means the answer given can be very broad, however this worked in our favour as at least 4 out of our interviewees answered 'Ed Sheeran' which yet again helps us in recognising that he is a popular artist. The other 2 interviewees who did not answer 'Ed Sheeran' did suggest a different artist who was in the same genre, this means it gives harder evidence to suggest we have chosen the right genre to use.

Conclusion
After analysing our results it furthermore strengthens the idea that our artist is very current and popular, and the genre he represents is very much widely accessed. Also we now have hard evidence that using a story line will not only make the video have a much better feel but will make the audience be more interested. Finally we also now know what we have to include to keep the video up to date and as current as it can be.

By Taylor Goodwin